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Tired of starting over?

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You don’t need another fresh start.

You need a better way to keep going.

Build Your Proof is something we’re building for ambitious people who want to make real progress in their health, wealth, career, relationships, and happiness.

We’re building this now. Join our substack for early access, experiments, and a chance to help shape what comes next.

You already know what you should do.

Move more.
Spend less than you make.
Do the work that matters.
Have the conversation.
Put the phone down.
Go to bed.
But knowing what to do and actually doing it are two different things.
The moments that shape our lives usually aren’t the moments when we’re making a new plan.
They’re the ordinary moments when we have to decide what to do next.
Build Your Proof is being built to help close the gap between knowing and doing.

What if personal development worked more like practice?

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Not another pile of information.
A place that helps you figure out what matters in your life right now, gives you something useful to practice, and surrounds you with people doing the work too.


Build Your Proof is being designed around five parts of a good life:


Health · Wealth · Career · Relationships · Happiness


You don’t have to work on everything at once.


Start where you are. Work on what matters. Collect the proof that you can change.

Personal. Practical. Together.

Closing the gap between knowing and doing through a better approach to building your proof.

Personal

Your life matters.
Your goals, circumstances, constraints, history, and priorities should help determine where you start.

Practical

The goal isn’t to learn another framework.
It’s to do something useful in your real life.

Together

Personal development doesn’t have to be another thing you figure out alone.
Learn from mentors. Practice beside other people. Share wins, misses, lessons, and returns.

Enjoy the life that you have.
Build the life you want.

Health

Have the capacity to fully participate in your life.

Relationships

Invest intentionally in the people who matter.

Wealth

Create more financial margin and more choices.

Happiness

Enjoy the life you have while building the life you want.

Career

Build your capability and do work that creates value.

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We’re figuring this out too.

We’re Allen and Katie.


We’ve built careers, businesses, a gym community, financial stability, healthier lives, and a life together that we’re proud of.
We’ve also quit, restarted, procrastinated, changed directions, missed goals, and known exactly what we should do while doing something completely different.


Build Your Proof grew out of one question we kept coming back to:
Why do we sometimes create the change we want—and other times keep starting over?


We don’t have life solved.


We’re building something we wish we had while we were figuring ours out.

Maybe you don’t need another fresh start.

Maybe you need a better way to keep going.

We’re building Build Your Proof now.
If this sounds familiar, we’d love for you to come along.

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